Privacy policy
Last Updated: November 10, 2025
Overview
Victory Lap, Inc. (“we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you, the customer, with a curated shopping experience.
Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us.
If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understood the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
“Personal information” refers to information that identifies or can reasonably be linked to you or another person. It does not include data collected anonymously or de-identified data that cannot reasonably be linked to you.
We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
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Contact details: name, billing/shipping address, phone number, and email address.
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Financial information: credit/debit card numbers, payment details, and transaction confirmations.
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Account information: username, password, security questions, preferences, and settings.
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Transaction information: products viewed, added to cart, wishlisted, purchased, returned, exchanged, or canceled.
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Communications: information provided through customer support or inquiries.
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Device information: IP address, browser, device identifiers, and network data.
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Usage information: how and when you interact with or navigate the Services.
Personal Information Sources
We collect personal information from the following sources:
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Directly from you: when you create an account, make a purchase, or contact us.
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Automatically through the Services: via your device, cookies, and similar technologies.
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From service providers: such as those managing payments, analytics, or fulfillment.
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From partners or other third parties.
How We Use Your Personal Information
We may use your personal information for the following purposes:
1. Provide, Tailor, and Improve the Services
To fulfill orders, process payments, manage your account, arrange shipping, process returns, send notifications, and personalize your shopping experience. This includes remembering your preferences and improving our Services.
2. Marketing and Advertising
To send marketing or promotional communications via email, SMS, or postal mail, and to display relevant ads based on your prior activity or purchases.
3. Security and Fraud Prevention
To authenticate accounts, detect and prevent fraudulent or malicious activity, ensure safe transactions, and protect public safety.
4. Communicating with You
To provide customer support, respond to inquiries, and maintain our relationship with you.
5. Legal Reasons
To comply with legal obligations, respond to government or law enforcement requests, participate in litigation, and enforce our Terms or policies.
How We Disclose Personal Information
We may share your personal information under the following circumstances:
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With Shopify, vendors, and service providers who perform functions such as payment processing, fulfillment, shipping, data analytics, and IT support.
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With business and marketing partners to deliver advertising and promotional content. Their use of your data is governed by their own privacy policies.
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With your consent or direction, such as when shipping products or using social media integrations.
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With our affiliates or corporate entities within the Victory Lap group.
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In connection with business transactions, such as mergers, sales, or bankruptcies.
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To comply with legal obligations or enforce our Terms of Service.
Depending on your location, you may have the right to direct us not to share information for targeted advertising. You can exercise that right here.
Relationship with Shopify
Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of our website to provide and improve the Services.
Your data may be transmitted to and processed by Shopify or other third parties in countries other than where you reside.
To learn more, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.
Third-Party Websites and Links
The Services may include links to external websites not operated by Victory Lap, Inc.
We are not responsible for the privacy or security of those websites. Please review their policies before providing personal information.
Information shared publicly on social platforms may be visible to others and used outside of our control.
Children’s Data
The Services are not intended for children, and we do not knowingly collect information from individuals under the age of majority in your jurisdiction.
If you believe a child has provided us with personal information, please contact us to request deletion.
As of this Privacy Policy’s effective date, we do not knowingly “sell” or “share” personal information of individuals under 16 years old as defined by applicable law.
Security and Retention of Your Information
While we take reasonable measures to protect your information, no system is completely secure.
Do not send sensitive information through unencrypted channels.
We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy, including to provide the Services, comply with legal obligations, and resolve disputes.
Your Rights and Choices
Depending on your jurisdiction, you may have the following rights regarding your personal information:
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Right to Access / Know: Request access to the personal information we hold about you.
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Right to Delete: Request that we delete your personal information.
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Right to Correct: Request correction of inaccurate or incomplete data.
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Right to Portability: Request a copy of your data or its transfer to another entity.
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Right to Opt Out of Sale or Sharing for Targeted Advertising: Opt out of certain data uses as defined by law.
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You can exercise this right here or by enabling the Global Privacy Control signal on your browser.
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Learn more at globalprivacycontrol.org.
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You may also opt out of promotional emails using the unsubscribe link within those messages.
Please note, we may still send non-promotional transactional communications (e.g., order confirmations).
Requests to exercise your rights can be made through our contact details below.
We may verify your identity before processing requests and may deny certain requests as permitted by law.
Complaints
If you have concerns about how we handle your personal information, please contact us using the details below.
Depending on your location, you may have the right to appeal our decision or file a complaint with your local data protection authority.
International Transfers
We may transfer, store, and process your information outside your country of residence.
For data transferred from the EEA or UK, we rely on approved mechanisms such as the EU Standard Contractual Clauses or their UK equivalents, unless transferring to a country deemed to provide adequate protection.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
Any updates will be posted here with a revised “Last Updated” date, and notifications will be provided as required by law.
Contact Information
If you have any questions about our privacy practices or wish to exercise your rights, please contact us at: support@takevictorylap.com
Victory Lap, Inc.
917 W Washington Blvd, Suite 201
Chicago, IL 60607
support@victorylap.com